Privacy Policy

Last updated: February 2, 2026

1. Introduction

Petra, owned and operated by LarkTek, LLC ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our operations software platform (the "Service").

By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

  • Account credentials and preferences
  • Payment and billing information
  • Business information (company name, address, license numbers)
  • Name, email address, and contact information

2.2 Operations Data

As an operations platform, we process data including:

  • Media files, photographs, and design content
  • Documentation and records
  • Financial and payment records
  • Order and service arrangements and preferences
  • Customer and contact information
  • Product and inventory information

2.3 Technical Information

We automatically collect certain technical information:

  • Usage statistics and feature consumption
  • Cookies and similar tracking technologies
  • Usage patterns and analytics data
  • Browser type and version
  • IP addresses and device information

3. When You Interact with a Business Using Petra

Many businesses use Petra's software to serve their customers. When you interact with such a business—for example, by filling out forms, making payments, or using a portal—that business collects and controls the information you provide. Petra processes that data on the business's behalf as their software provider.

For questions about how a specific business collects, uses, or shares your data—including that business's own privacy policy and data practices—you should contact that business directly. Each account may have its own privacy policy and terms and conditions governing the data they collect from you.

4. How We Use Your Information

We use the collected information for the following purposes:

  • Protecting against fraud and security threats
  • Complying with legal obligations
  • Improving our Service and developing new features
  • Communicating with you about our Service
  • Processing payments and billing
  • Managing user accounts and authentication
  • Processing orders and services
  • Providing and maintaining our Service

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • Consent: When you have given explicit consent
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Legal Requirements: When required by law or to protect our rights
  • Service Providers: With trusted third-party vendors who assist in operating our Service

5.5. AI-Powered Features and Third-Party AI Service Providers

The Service may include AI-powered features that utilize third-party artificial intelligence services. When such features are used, certain information may be shared with third-party AI service providers to generate output.

PII Protection Measures: We implement technical safeguards and automated processes designed to prevent sensitive personally identifiable information (PII) from being shared with third-party AI service providers.

Your Responsibility: You are responsible for ensuring that you do not include sensitive PII in content submitted to AI-powered features. You use AI-powered features at your own risk regarding data privacy and protection.

Third-Party Terms: When information is shared with third-party AI service providers, it is subject to their terms of service and privacy policies.

Opt-Out: You may choose not to use AI-powered features if you have concerns about data sharing with third-party AI service providers.

6. Data Security

We implement appropriate technical and organizational measures to protect your information:

  • PII redaction processes for AI feature inputs (where applicable)
  • Incident response procedures
  • Employee training on data protection
  • Access controls and authentication
  • Regular security assessments and updates
  • Encryption of data in transit and sensitive data at rest

Important Disclaimer: While we strive to maintain the highest standards of data security and protection, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information, and you acknowledge and agree that you transmit information to us at your own risk.

7. Data Retention

We retain your information for as long as necessary to provide our Service and comply with legal obligations. Business records may be retained longer due to regulatory requirements.

8. Your Rights

Depending on your location, you may have the following rights:

Note: If you have shared information with third-party AI service providers through AI-powered features, we may not be able to retrieve or delete that information from those providers' systems.

  • Withdrawal of consent
  • Objection to processing
  • Portability of your data
  • Deletion of your information
  • Correction of inaccurate information
  • Access to your personal information

9. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. You can control cookie settings through your browser preferences.

10. Third-Party Services

Our Service may integrate with third-party services. These services have their own privacy policies, and we encourage you to review them.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

12. Children's Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: support@larktek.com